PARIS >> Fabrice Pierret is used to catering to hordes of tourists who pack Le Lutétia, a brasserie he manages on the Île Saint-Louis, where a splendid view of the Seine River, with a glass of red wine and steak frites, has long made it a popular stop for visitors.

But with the opening ceremony of the 2024 Paris Olympics just days away, the crowds have thinned to a trickle. Business is down 50% — and more for shopkeepers nearby — as tough new security measures and an unexpected drop in tourism turns some of Paris’ most famous venues into veritable ghost towns.

“It’s a catastrophe,” said Pierret, surveying his near-empty terrace. Before him, thousands of brightly colored bleacher seats lined the quays of the Seine, which are now cordoned off. The river flowed by quietly — devoid of traffic — a scene reminiscent of COVID lockdowns.

“The Olympics were supposed to be great for business,” Pierret said. “Instead, we’re being hit really hard.”

Businesses have been counting on the Olympics to bring an economic boom. The city is turning into a giant outdoor sports venue, starting with the glittering opening ceremony Friday, when a flotilla will ferry athletes on a 4-mile stretch of the Seine to the Eiffel Tower, with more than 300,000 spectators lining the route.

But the mammoth undertaking has also turned central Paris into a maximum-security site, with miles of metal fences and police checkpoints. The restrictions will be partially relaxed after the opening ceremony.

People wanting to dine near the Eiffel Tower or get access to the Notre Dame plaza need a special QR code this week involving a background check, something many visitors are unaware of.

Big sponsors such as the French luxury goods conglomerate LVMH, Adidas and Coca-Cola stand to profit handsomely.

But small businesses stuck in zones with the strictest security have seen sales slump up to 70% in the past week, and 30% in other restricted areas of Paris, the Confederation of French Commerce reported Monday.

At the Boulangerie Notre-Dame, in the shadow of the cathedral, Charles Arnaud stood quietly waiting for the occasional client. When the bakery opened a month and half ago, he was selling 80 baguette sandwiches at lunchtime.

But after the security fences went up last week, crowds of tourists were stuck outside.

“From one day to the next, we had almost nobody,” said Arnaud. He now sells around 20 sandwiches a day — most bought by police officers patrolling the area. “It feels like we’re inside a cage,” he said.

Around the corner, Yasir Jagafar had closed one of his two souvenir shops, Notre-Dame Souvenirs. He typically rings up 1,800 euros daily (about $1,950) from the sale of Eiffel Tower key chains, French berets and Mona Lisa bags. Sales have now slumped to as low as 18 euros a day.

“We can’t keep operating this way,” he said. “The government has to be aware of our plight.”

President Emmanuel Macron said Monday that the French government would look into possible compensation for businesses. Many are hoping that tourists will flood back after the restrictions are eased, but Paris trade organizations warned that more than 1,000 entrepreneurs would struggle to recoup losses incurred during a period that typically accounts for the bulk of their annual sales.

Few merchants were holding their breath.

Near the Eiffel Tower, David Zenouda, who runs Spot 24, an Olympic tourism information center with a cafe and art exhibit, told all but one of his employees to stay home until security was relaxed.

“We have no clients,” he said. “It’s paradoxical that we’re not letting tourists come into a place dedicated to them.”

Adding to the pain, sales among Parisian shops, restaurants and hotels were already down about 11% in June from a year earlier, the French commerce group said, after an anticipated surge in tourism did not pan out. Air France said it was expecting losses of up to 180 million euros for the June to August period, citing “significant Paris avoidance behavior” among travelers preferring to avoid crowds and security.

Projections have fallen to 11 million tourists for the Olympics, from 15 million. Around 1.5 million visitors are coming from abroad, and the rest are French residents, according to the Paris tourism office. Many Parisians are fleeing the capital to avoid the gridlock.

All of which has deepened the gloom for business owners.

Pierre Brisson, who runs the Musée Vivant du Fromage, a museum on the Île Saint-Louis featuring cheese tasting tours, stood outside in a black beret with a glass of white wine, beckoning to a few stray passersby.

A veteran cheesemaker, he had timed the opening last month to cater to what he thought would be a swell of customers.

Originally, the island was not supposed to be in the security perimeter. But authorities expanded it with little warning, Brisson said. Now he had no customers, and was facing 50,000 euros in costs.

“We’re proud to be hosting the Olympic Games,” he said. “But some people will suffer because of it — people like us.”

—

This article originally appeared in The New York Times.