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Winter Olympics

Winter Olympics-related stories

 
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Stars of the Olympics are changing the sponsorship game

A gold medal used to be the golden ticket for lucrative endorsements — think Mary Lou Retton on a Wheaties box. But in the age of social media, athletes are making a name for themselves well ahead of time. Even more so than in Rio in 2016 and Sochi in 2014, Pyeongchang athletes are Olympian at building brands. Read more

Olympics food options range from comfort to high-tech

Korean food is some of the world’s finest - savory, salty soups with fish so tender it falls off the bone; thick slabs of grilled pork and beef backed with spicy kimchi that many Korean grandmothers swear cures the common cold. But it’s very different from what many foreign Olympians are used to. Read more

How Olympian Nathan Chen became an artist

There is a saying in figure skating, full of truth and untruth, that jumpers can’t be artists and artists can’t be jumpers. At 18, Nathan Chen of Salt Lake City has made himself into the lone American gold medal contender largely as a pioneering jumper, the first person to complete five jumps of four revolutions apiece — known as quads — in a single routine. But quads alone will not put him atop the medal podium. Read more

The haunting of Olympian Lindsey Jacobellis

Lindsey Jacobellis had not simply come up short of expectations in three previous Winter Games — she had what may still stand as the best-known Olympics blunder in history. She has been trying to overcome it since — not for herself, really, because she has moved on. What she was trying to overcome was the nagging feeling that when huge numbers of people think of Lindsey Jacobellis, they see a blooper, not a champion. Read more

Who pays when Beyoncé songs play at the Olympics?

In an earlier era, Olympic figure skaters competed to the sounds of orchestral pieces. Now, the soundtrack is Beyoncé. The transition to pop has been happening for years, but the addition of music with lyrics, a rule change by the International Skating Union meant to attract a younger audience, has led to questions from viewers about how musicians are compensated and how the skaters secure permission to use songs. Read more

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