Well-known Aloha shirt retailer Reyn Spooner is shifting its retail presence in Waikiki.

The company is in the process of setting up shop at 120 Kaiulani Ave. in Waikiki, near the Sheraton Princess Kaiulani off Kalakaua Avenue.

The shop will replace Reyn’s Sheraton Waikiki store and will open this week.

It is located across from what will be Urban Outfitters’ first Hawaii store.

Urban Outfitters, meanwhile, will open in late November.

"The mix of retailers moving into the area is certainly creating buzz and we’re excited to be part of this redevelopment," said Kirk Hubbard III, Reyn’s chief executive officer, in a statement. "We’re looking forward to attracting more fans of the Reyn Spooner brand through our new Waikiki store."