It’s rising behind a construction screen now and doesn’t look like much, but when a new Walgreens on Keeaumoku Street opens in February it will be unlike any drugstore ever seen in Hawaii.
Fresh handmade sushi, poke bowls, bentos, a coffee and pastry counter, a juice bar and self-serve frozen yogurt will be among the offerings.
The store also will have two floors and a three-level parking garage that one day could be topped by a 20-story tower.
The nation’s largest drugstore chain is building what it calls a version of its "Well Experience" flagship store to replace what was its first store in Hawaii that opened seven years ago.
Walgreen Co. describes its new flagship model as "unlike any traditional drugstore" and to date has rolled out a little more than a dozen of the new stores at select locations.
The Deerfield, Ill.-based retailer announced its strategy for Well Experience flagship stores in 2012 with an aim to provide a new customer experience at its best store locations.
"We are stepping out of the traditional drugstore format and creating something unique, new and special," Gregory Wasson, Walgreen president and CEO, said at the company’s annual meeting in 2012, according to a transcript.
The most recent flagship was a 27,800-square-foot store that opened in June in a landmark downtown Chicago tower. It features an "Upmarket Cafe" selling made-to-order juice, smoothies and milkshakes, sashimi and hand-rolled sushi, a walk-in cooler stocked with a wide selection of wines and craft beers, a frozen yogurt and Icee station, a large produce selection and deli foods including sandwiches, salads and soups.
The new Chicago store also includes a cosmetics boutique with No. 7 products from Britain’s Alliance Boots and a pharmacy with a private health room, a clinic staffed by a family nurse practitioner and a pharmacist who more closely interacts with customers instead of working behind the pharmacy counter.
On Keeaumoku, Walgreen had what used to be a more or less traditional store when it entered the Hawaii market in 2007 by taking over the lease of a building that had long been a Tower Records store after Tower’s parent company filed bankruptcy and went out of business.
Walgreen converted the former Tower building into a 13,000-square-foot store, which at the time was just a bit smaller than the company’s typical store size of 14,500 square feet.
Around the same time Walgreen opened its initial Hawaii store, the company bought an adjacent commercial building anchored by Heald College for $24 million. Then in 2009, Walgreens bought the land under its Keeaumoku store and an adjacent KFC restaurant fronting Kapiolani Boulevard for $15 million. The real estate acquisition was key to replacing the initial store with a bigger new one.
Mailee Ua, a Walgreen spokeswoman, said the redeveloped store will offer unique products and features not found in any other of the company’s roughly 8,200 locations, including 17 in Hawaii.
The new store will be about 20,000 square feet and include a LOOK Boutique cosmetics department offering manicures.
Construction began in October and is about 60 percent complete, according to Brian Van Deventer, senior project manager for dck Pacific Construction, the contractor for the Walgreens store.
Van Deventer said the interior of the store is designed with a Hawaii theme, boasting slanted walls representing mountains and clouds on the ceiling. There also will be representations of waves, he said.
Dck Pacific is building the garage for Walgreens so that it can support a 20-story tower built as a potential future phase, Van Deventer said.
Ua would not comment on that part of the project, saying she could not speculate on future plans.
Preparing a parking garage for a future tower is something the owner of Ala Moana Center, General Growth Properties Inc., did several years ago when it built a garage attached to a new Nordstrom store across Kapiolani from Walgreens.
A developer acquired the tower development rights from General Growth and is building a 23-story luxury condo called ONE Ala Moana atop the six-story Nordstrom garage. A penthouse in the 206-unit project has sold for $10 million — a record price for a high-rise home in Hawaii — and construction is slated for completion by the end of the year.