Question: Who produced the University of Hawaii ad that’s shown on TV and sports events? It’s very creative, showing all the students.
Answer: We take it you are referring to the UH Manoa “Lifestyles” commercial, described as a “flash mob fun” commercial inspired by the popular television series “Glee.”
It is the latest in a series of six commercials that began airing more than two years ago “designed to provide the community with a better understanding of the opportunities offered” at the Manoa campus, said Lisa Shirota, director of marketing in the UH-Manoa chancellor’s office.
Collectively, the videos “form a story arc that illustrate the various parts of the Manoa experience, from the student life experience to the broad range of academic and research programs,” she said.
The commercials were produced by 1001 Stories, founded by, among others, Osler Go, who graduated from UH with a degree in anthropology, and Johnathan Walk, currently enrolled in the Academy of Creative Media at Manoa.
Participants in the commercials, which air on a rotating basis, include students, faculty, staff and family members. Although shown primarily in Hawaii, they receive limited national/regional exposure through UH’s athletic broadcasts.
They are also posted on the UH-Manoa media website, manoa.hawaii.edu/about/multimedia — and available for campus recruiters to show as part of their presentations on the mainland. The videos are expected to be utilized for several years.
Production costs were less than $125,000 and paid with private funding, Shirota said.
“This includes all the raw footage filmed for the various commercials, which have been re-purposed for other needs within UH-Manoa and (used) by the APEC Hawaii Host Committee for presentations,” Shirota said.
The “Innovate” spot depicts robotics, agricultural technology and alternative energy research programs; “Culture” shows Asian theater, languages and music, and Hawaiian studies programs; “Explore” shows land, sea and space research facilities: Lyon Arboretum (botany), Coconut Island (marine biology) and Mauna Kea (astronomy); “One Day” shows academic opportunities, from creative media to research; and “Always” shows the Native Hawaiian student experience.
Question: Could you please advise on the issue of roosters crowing in urban neighborhoods? I live in Makiki by Keeaumoku and Dominis streets, where a rooster crows every morning starting at 4 a.m. and going off and on for up to two hours.
Answer: Royos Farming still has the city contract to deal with noisy rooster/feral chicken complaints. Call 841-2384.
We reported in December that the current contract was to expire Jan. 31 (is.gd/kokualine12012011). However, it has been extended until July, said Dennis Kamimura, administrator of the city Motor Vehicles and Licensing Division.
Under the city’s animal nuisance law, it is a violation if crowing goes on for 10 continuous minutes or intermittently for 30 minutes.
Mahalo
To a senior citizen woman. I was getting in my daughter’s car on Bethel Street, in front of Macy’s, when I unknowingly dropped my credit card holder containing my credit card and license. We were driving away when my daughter saw her waving for us to stop. I am grateful for her kindness and will pass it on to others.
— Betty M.
Mahalo
To all the public servants who serve and protect the community and its visitors. Condolences to the family of Honolulu police officer Garret Davis, who was killed in a traffic accident in January. — Sandra J. Abrajano, a recent visitor to Kauai from Chicago
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Write to “Kokua Line” at Honolulu Star-Advertiser, 7 Waterfront Plaza, Suite 210, 500 Ala Moana Blvd., Honolulu 96813; call 529-4773; fax 529-4750; or email kokualine@staradvertiser.com.
