DALLAS >> H. Ross Perot, the colorful, self-made Texas billionaire who rose from a childhood of Depression-era poverty and twice mounted outsider campaigns for president, has died. He was 89.

The cause of death was leukemia, a family spokesman said today.

Perot, whose 19% of the vote in 1992 stands among the best showings by an independent candidate in the past century, died early today at his home in Dallas surrounded by his family, said the spokesman, James Fuller.

As a boy in Texarkana, Texas, Perot delivered newspapers from the back of a pony. He earned his billions in a more modern fashion, however. After attending the U.S. Naval Academy and becoming a salesman for IBM, he went his own way — creating and building Electronic Data Systems Corp., which helped other companies manage their computer networks.

The most famous event in his business career didn’t involve sales and earnings, however. In 1979, he financed a private commando raid to free two EDS employees who were being held in a prison in Iran. The tale was turned into a book and a movie.

“I always thought of him as stepping out of a Norman Rockwell painting and living the American dream,” said Tom Luce, who was a young lawyer when Perot hired him to handle his business and personal legal work. “A newspaper boy, a midshipman, shaking Dwight Eisenhower’s hand at his graduation, and he really built the computer-services industry at EDS.”

“He had the vision and the tenacity to make it happen,” Luce said. “He was a great communicator. He never employed a speechwriter — he wrote all his own speeches. He was a great storyteller.”

Perot first attracted attention beyond business circles by claiming that the U.S. government left behind hundreds of American soldiers who were missing or imprisoned at the end of the Vietnam War. Perot fanned the issue at home and discussed it privately with Vietnamese officials in the 1980s, angering the Reagan administration, which was formally negotiating with Vietnam’s government.

Perot’s wealth, fame and confident prescription for the nation’s economic ills propelled his 1992 campaign against President George H.W. Bush and Democratic challenger Bill Clinton. In June of that year, a Gallup poll showed Perot leading his major-party rivals, but he dropped out in July, then rejoined the race less than five weeks before the election.

Perot spent $63.5 million of his own money, much of it on 30-minute television spots during which he used charts and graphs to make his points, summarizing them with a line that became a national catchphrase: “It’s just that simple.”

His homespun quips were a hallmark of his presidential campaign. Other memorable lines included his take on negative campaigning (“let’s get off mud wrestling”) and on getting things done (“don’t just sit here slow dancing for four years”).

Some Republicans blamed Perot for Bush’s loss to Clinton, as Perot garnered the largest percentage of votes for a third-party candidate since former President Theodore Roosevelt’s 1912 bid.

Perot’s second campaign four years later was far less successful. He was shut out of presidential debates when organizers said he lacked sufficient support. He got just 8% of the vote, and the Reform Party that he founded and hoped to build into a national political force began to fall apart.

However, Perot’s ideas on trade and deficit reduction remained part of the political landscape. He blamed both major parties for running up a huge federal budget deficit and allowing American jobs to be sent to other countries. The movement of U.S. jobs to Mexico, he said, created a “giant sucking sound.”

Perot continued to speak out about federal spending for many years. In 2008, he launched a website to highlight the nation’s debt with a ticker that tracked the rising total, a blog and a chart presentation.

In Dallas, Perot left his mark by creating the Perot Museum of Nature and Science, helping finance the Morton H. Meyerson Symphony Center, and being a major benefactor of The University of Texas Southwestern Medical Center. He also provided help to families dealing with medical expenses or other challenges, according to those who knew him.

“He gave a lot to other people in public ways, but he also did it in private ways that nobody saw. There were thousands of stories just like that,” said Meyerson, a longtime senior executive in Perot’s companies.

Henry Ross Perot was born in Texarkana on June 27, 1930. His father was a cotton broker; his mother a secretary. Perot said his family survived the Depression relatively well through hard work and by managing their money carefully.

Young Perot’s first job was delivering papers in a poor, mostly black part of town from his pony, Miss Bee. When the newspaper tried to cut his commission, he said he complained to the publisher — and won. He said that taught him to take problems straight to the top.

From Texarkana, Perot went to the U.S. Naval Academy, never having been on a ship or seen the ocean. After the Navy, Perot joined International Business Machines in 1955 and quickly became a top salesman. In his last year at IBM, he filled his sales quota for the year in January.

In 1962, with $1,000 from his wife, Margot — they met on a blind date — Perot founded Electronic Data Systems. Hardware accounted for about 80% of the computer business, Perot said, and IBM wasn’t interested in the other 20%, including services.

Many of the early hires at EDS were former military men, and they had to abide by Perot’s strict dress code — white shirts, ties, no beards or mustaches — and long workdays. Many had crew cuts, like Perot.

The company’s big break came in the mid-1960s when the federal government created Medicare and Medicaid. States needed help running the programs, and EDS won contracts — starting in Texas — to handle the millions of claims.

EDS first sold stock to the public in 1968, and overnight, Perot was worth $350 million. His fortune doubled and tripled as the stock price rose steadily.

In 1984, he sold control of the company to General Motors Corp. for $2.5 billion and received $700 million in a buyout. In 2008, EDS was sold to Hewlett-Packard Co.

Perot went on to establish another computer-services company, Perot Systems Corp. He retired as CEO in 2000 and was succeeded by his son, Ross Perot Jr., In 2009, the Dell computer company bought Perot Systems for $3.9 billion.

Forbes magazine this year estimated Perot’s wealth at $4.1 billion.

It was during the Nixon administration that Perot became involved in the issue of U.S. prisoners of war. Perot said Secretary of State Henry Kissinger asked him to lead a campaign to improve treatment of POWs held in North Vietnam. Perot chartered two jets to fly medical supplies and the wives of POWs to Southeast Asia. They were not allowed into North Vietnam, but the trip attracted enormous media attention.

After their release in 1973, some prisoners said conditions in the camps had improved after the missions.

In 1979, the Iranian government jailed two EDS executives, and Perot vowed to win their release.

“Ross came to the prison one day and said, ‘We’re going to get you out,’” one of the men, Paul Chiapparone, told The Associated Press. “How many CEOs would do that today?”

Perot recruited retired U.S. Army Special Forces Col. Arthur “Bull” Simons to lead a commando raid on the prison. A few days later, the EDS executives walked free after the shah’s regime fell and mobs stormed the prison. Simons’ men sneaked the executives out of the country and into Turkey. The adventure was recalled in Ken Follett’s best-selling book, “On Wings of Eagles,” and a TV miniseries.

In later years, Perot pushed the Veterans Affairs Department to study neurological causes of Gulf War syndrome, reported by many soldiers who served in the 1991 Persian Gulf war. He scoffed at officials who blamed the illnesses on stress — “as if they are wimps” — and paid for additional research.

Perot received a special award from the VA in 2009 for his support of veterans and the military.

In Texas, Perot led commissions on education reform and crime. He was given many honorary degrees and awards for business success and patriotism.

Former President George W. Bush said in a statement that “Texas and America have lost a strong patriot.”

“Ross Perot epitomized the entrepreneurial spirit and the American creed. He gave selflessly of his time and resources to help others in our community, across our country, and around the world,” Bush said. “He loved the U.S. military and supported our service members and veterans. Most importantly, he loved his dear wife, children, and grandchildren.”

While he worked at Perot Systems in suburban Dallas, entire hallways were filled with memorabilia from soldiers and POWs that Perot had helped. His personal office was dominated by large paintings of his wife and five children and bronze sculptures by Frederic Remington.

Several original Norman Rockwell paintings hung in the waiting area, and Perot once told a visiting reporter that he tried to live by Rockwell’s ethics of hard, honest work and family.