The holiday shopping frenzy continued Wednesday with after-Christmas sales expected to boost the bottom line for Hawaii retailers.
Robyn McDonald, manager for Bath & Body Works, anticipated the retailer’s semi-annual sale with 50 to 75 percent off products had drawn as many as 5,000 shoppers to the Ala Moana Center store the day after Christmas. That compares to 800 to 1,000 customers on a normal day.
“It really doesn’t slow down for us after the holidays. We stay pretty crazy and busy even the entire month of January. It’s go, go, go because we put everything on clearance,” she said. “Today will definitely be just as crazy as Christmas Eve and the weekend before Christmas.”
Kalihi resident Amanda Miyataki scooped up the best deals of the year on Christmas decorations, wrapping paper and other holiday-related products she’ll keep in storage until next year. She said the deals were even better than before the holiday in some stores, though the crowd was not.
“Today I feel like it’s crazier. A lot of the Christmas things are either 50 or 75 percent off,” Miyataki said.
Helen Klomsue, general manager at Williams- Sonoma, said mall traffic was significant with a lot of people returning gifts and taking advantage of the steep discounts.
“I think the whole mall had a slower holiday than last year, but today’s been super crazy,” she said, adding that traffic at the store was down about 15 percent from last year. “I’m hoping the traffic will pick up. People get really nervous about returns but that brings traffic into our stores and that helps customers see the sales going on and all the different products we have.”
Kapolei resident Courtney Everett wasn’t expecting to pick up more than one item at the mall, but ended up with a bag full of discounted items.
“We literally came here for like one thing. Once you go inside you have to, like, get something. It wasn’t planned,” she said.
Her friend Nadine Malazarte said she ended up spending a couple hundred dollars more than last year because she could not pass up the deals.
“In total I spent close to $1,000. The sales were a lot better and I got paid more. They had a sale and another sale on top of the sale. The sale was like ‘oh, we gotta have it.”
While it is too early to say how well local retailers did this holiday season, sales nationally reached a six-year high due to the strong economy, according to Mastercard, which tracked online spending and in store purchases across all payment types, including those who paid by cash or check.
Retail sales increased 5.1 percent over last year from Nov. 1 to Dec. 24, with total sales exceeding $850 billion, the credit card company said.
Clothing purchases rose nearly 8 percent from last year — the largest growth for apparel since 2010 — while furniture sales climbed 2.3 percent, and electronics and appliances fell 0.7 percent.
While fewer consumers spent their money in department stores, online store sales grew 10.2 percent, as traditional retailers try to remain relevant by making it easier for shoppers to buy online and pick up their items in store.
Online sales accounted for a larger share of transactions, growing nearly 20 percent compared to a year ago.
The Associated Press contributed to this report.