Tiger Woods juices ratings for PGA championship
ASSOCIATED PRESS
Tiger Woods chips onto 14th green during the final round of the PGA Championship golf tournament at Bellerive Country Club on Sunday in St. Louis.
NEW YORK >> There’s nothing like a late charge from Tiger Woods to juice the ratings of a major golf tournament.
The Nielsen company said that CBS reached 8.5 million viewers Sunday for final-round competition at the PGA Championship from St. Louis. That’s a whopping 73 percent increase from the 4.9 million people who watched the same tournament’s conclusion in 2017.
Old hero Woods was the difference. He played his best golf in years, leading to a second-place finish against champion Brooks Koepka.
Nielsen said that viewership peaked at 12.3 million people during the last half hour of the competition.
