With a hip, swagged-out R&B style and electric charisma to match, Korean-American pop artist Jay Park has helped revamp the perception of Korean pop, aka K-Pop music, around the world.

An accomplished breakdancer and better than average vocalist, the 30-year old is a polished performer in the mold of U.S. icons like Usher, Justin Bieber and Chris Brown. With his youthful good looks, bad-boy body tattoos, musical talents and hip hop-centric dance moves, he’s well on his way toward mega-stardom as a solo artist, having moved on from his boy-band start several years ago.

Smooth, soulful grooves and catchy, radio-friendly hip hop jams like “Forget About Tomorrow,” “Mommae,” “Me Like You, “Solo” and “Yacht,” (where he sings and raps in both English and Korean) accentuated with beats by longtime friend Cha Cha Malone have been Park’s staple.

His 2016 song “All I Want To Do” has garnered more than 16 million views on YouTube, while his fourth solo album, “Everything You Wanted,” peaked at No. 3 on the Billboard World Album Charts and No. 3 on the Billboard’s U.S. R&B chart that year.

Park was named Artist of the Year at the Korean Hip Hop Awards in each of the last two years. He’s been a regular guest on sketch show “Saturday Night Live Korea,” appeared on South Korean rap reality TV show “Show Me The Money” and last year was named as a judge on “Asia’s Got Talent.”

Signaling a pivot toward a U.S.-based and hip-hop audience, he became the first Asian-American Artist signed to Jay-Z’s Roc Nation entertainment imprint last summer, joining the likes of DJ Khaled and Big Sean. The signing drew national attention stateside.

Park, who is set to release a still untitled EP as well as a mixtape in the coming months, said his mindset and approach to his craft remains the same.

“I want to make whatever music I feel is right in my heart. Also I want to make music to the best of my capabilities. I want to inspire, entertain and motivate people with my music,” said Park from his home in Seattle last week.”One thing that really motivates me when signing with Roc Nation is that they acknowledge my talents and music, which signifies that I’ve been doing something right all these years.”

As co-CEO of two hip hop labels, AOMG (Above Ordinary Music Group, established in 2014) and H1GHR Music (created in 2017), Park is a budding music mogul in the vein of a young Sean “Diddy” Combs and new boss, Jay-Z. Artists from H1GHR Music were on hand with Park at SXSW in Austin, Texas, where he received warm reviews.

Park makes his long-awaited Hawaii debut on Sunday night at Blaisdell Concert Hall.

“They can expect a show with no room for boredom,” said Park. “The fans will definitely be entertained the whole time.”

Rapper pH-1 and songstress Hoody, both AOMG artists, will join Park on stage.

Hoody (real name Kim Hyun-jung), 28, is the only woman signed to AOMG or H1GHR Music — and comes to the label with a history in South Korea’s underground hip-hop scene.

“Some consider Korean artists as K-pop artists and instantly put artists under the K-pop category despite the fact that they are actually doing completely different genres,” she said. “That isn’t fair to those that are actively trying to express their own unique color and styles.”

Park, who has a reported net worth of $10 million, said the addition of Hoody to his label was a no-brainer.

“Her voice and artistry is what impressed me the most. I heard some of her music and I asked her to feature on my song ‘Solo,’ After she sent it back in about two days, I heard and was like, ‘We have to sign her.’”

Park himself has broken free of stereotypes. He was born in Edmunds, Wash., near Seattle, before moving to South Korea as a teen, in 2005, to pursue his musical career, and says he experienced his share of racism growing up in the U.S.

“Being an Asian-American male, people automatically assumed that I was not athletic and just good at math,” said Park. “I remember someone asking my why I was holding a basketball. ‘You’re Asian,’ he said.

“My only advice is to not take it to heart. Racism is like ignorance, and it’s because they don’t know any better. Either educate them or just be the bigger person and brush it off.”

As a young, accomplished breakdancer and avid fan of hip hop music, he became part of the popular boy band 2PM, but parted ways with the group and returned to the U.S. in 2010, in the midst of a controversy over some years-old comments the then-teen had made about South Korea.

It wasn’t long, however, before enthusiasm for Park’s artistry again exploded in that country, thanks to a YouTube video of him singing “Nothing On You” by B.O.B and Bruno Mars. The video drew an astonishing 3 million views in 24 hours.

Fast-forward to the present. Park has his sights set on crossing over to the U.S. music market soon. Nonetheless, he said the K-pop label is something he has always embraced.

“K-pop is very popular these days. So they automatically think you’re popular, have a big fan base,” said Park. “The negative thing would be they put you in a box and don’t expect you to have bars as a rapper or dope hip hop music.”