The Bougies may be nodding to the well-to-do with the band name, but Oahu’s fave fuzz-rock band has always kept it real with its lo-fi sound, earning comparisons to the Strokes, Smashing Pumpkins and Pixies in the process.
Since forming in 2011, and after releasing a debut self-titled EP in 2015, the Bougies have warmed the stage for Adam Ant and Echosmith, and have performed at nearly every venue in Chinatown, honing their sound.
THE BOUGIES Where: Hawaiian Brians, 1680 Kapiolani Blvd.
When: 9 p.m. Friday
Cost: $6-8
Info: 946-1343,
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Today the Bougies hit the stage at Crossroads in Hawaiian Brian’s to release an EP called “Talk to You.” Siblings Jordan and Kelly Bongolan (lead vocals and guitars, and backing vocals and drums, respectively), Joy Furushima (bassist) and part-time member Josh Gonzales (guitarist) are ready to rock Honolulu with their new material.
“Sonically, it’s a little bit more grown up than our first EP,” says Kelly Bongolan. “My brother went through a breakup, and a lot of the songs are sad. The first EP is a lot of my lyrics, and this one is a lot more of him.
“We never really look for a specific sound, we just keep writing,” she added. “We have slow songs, heavy songs and then poppy songs. It makes us think of a Cage the Elephant album. “
The EP kicks off with the fuzzy guitar and signature croon of Jordan Bongolan on the song “Not the Same.” What starts as a slow dirge quickly launches into a grungy pop anthem of indie rock, with all the right chord changes and drumbeat flips to keep you engaged and on the hook. The guitar chords change from the first chorus to the second, creating a dark current illustrating the song’s heartbreak.
“Realize I don’t want to be second place,” Bongolan sings over the bouncing ruckus.
Maybe it’s the sibling connection, but there’s a natural cohesion to the music that has persisted from the debut EP through to “Talk to You.”
The release party also will feature the debut of the band’s newest video, for “Red Yellow Blue,” a song from their last EP. The video, slick and professional looking with a tousled, rock ’n’ roll vibe, was shot partially at Ginza Nightclub and partially at Lana Lane studios.
The day after the party, both EP and video will go live online for purchase, streaming and watching.
The video, directed by Mason Rose, is captivating, with quick-moving close-ups of sweaty club goings-on, punctuated by Jordan Bongolan’s muffled croon, repeating “I forget your face, I remember your name.”
“Rose is from Australia and heard our song when he was in the studio with Gotaro Oshitari, who produced our last EP,” said Kelly Bongolan. “He brought up ‘Drive,’ the movie that Ryan Gosling is in. He wanted it to look like that video, dirty and grungy-looking, so he made us sit down and watch it. “
After the EP-release party, the Bougies head out on tour Aug. 11 through Aug. 26, hitting cities including San Francisco, Los Angeles, San Diego, Portland and Seattle. They are planning on using their connections and traveling light: To prepare, members have been pairing up with bands they know in the cities’ local scenes to join show lineups, and sweet-talking musicians to borrow amps and a drum kit. They will be sharing a stage with their California friends the Shanghais for their first date, at the El Rio in San Francisco’s Mission district.
Gone are the days of hotel stays and rental cars that decimate a tour budget. The Bougies took to Airbnb to find places to crash, and will stay with their part-time guitarist while in the Bay Area.
Using an app called Turo.com, they booked vehicles from individual owners at a fraction of the cost of using a major rental company.
Bongolan said she’d follow the advice of Paramore’s Hayley Williams, who mentioned in a 2014 Honolulu Pulse interview that Yelp was helpful for finding food in a new city.
She hasn’t found this one yet, but she says an app for the best restrooms to use on the road would also be helpful. Fans of the television show “Curb Your Enthusiasm” will be familiar with that idea. On the show, Seinfeld crossover character George Costanza comes up with the idea for an app called the iToilet, and parlayed that into millions of dollars. Maybe Bongolan is onto something.