Some 45,000 people attended the 2015 Made in Hawaii Festival at Blaisdell Center over the three-day Statehood Day weekend, topping 2014 attendance of 40,000.
The new figure is a record, according to Amy Hammond, executive director of the 21-year-old festival, which is produced annually by the Hawaii Food Industry Association.
Attendance on Friday was 16,427. The event was open to wholesale buyers only for two hours, then doors opened to the public from 10 a.m. to 9 p.m. Saturday’s schedule ran from 10 a.m. to 9 p.m. with attendance measured at 17,395. Sunday’s attendance was 11,345, with the event open from 10 a.m. to 5 p.m.
Attendance figures include buyers and complimentary passes.
Vendors reported mixed results.
First-time exhibitor Jana-Maui, selling enameled copper artwork and jewelry, had “disappointing” sales, according to Jana Aspin.
She said part of the problem was the company in the booth next to her had samples of baked goods. “We had people crowding around the booth next to us to get samples, blocking our space,” she said. Her sales fared better when traffic at the baked goods booth was slow.
Conversely, show veteran Angie Higa, owner of Sky Dreams LLC, estimates that her sales in the exhibition hall were 40 percent higher this year than last.
“It’s a real blessing,” she said.
Since last year’s festival, “I spent a lot more on packaging,” she said.
Higa sells travel accessories including a luggage sachet and luggage straps, packaged in a clear vinyl logo bag she designed.
The bag sold out, as did “my new (monstera) print, part of my signature collection.” She also offered travel miles with purchases, in an ongoing arrangement with Hawaiian Airlines.
Sunday’s event was hot, not just outside, but inside, as “Blaisdell Center experienced power issues with the air conditioning controls,” according to a statement issued by the center. Crews worked to restore service and the cause is under investigation.
Organizers placed fans and water stations around the facility as available to help keep vendors and shoppers comfortable, Hammond said.