First Hawaiian unveils new logo, slogan

First Hawaiian Bank is saying "yes" to a new logo and marketing slogan.

The state’s largest bank has rolled out a new logo and advertising campaign that features the slogan, "Be the One. It all starts with Yes."

First Hawaiian began using variations of "yes" in 1969 accompanied by the slogan, "The bank that says Yes."

Throughout the years, the slogan evolved to address changes in the market and included "Yes you can," "Power of Yes" and "Service, Solutions, Security. Yes, We Care."

The bank is introducing the new logo and slogan through a marketing campaign that includes television, radio, print, online and event sponsorships.

"First Hawaiian Bank is built on the core principles of cultivating lasting relationships, teamwork and innovation," said Bob Harrison, chairman, president and chief executive officer of First Hawaiian. "We have a loyal customer base, many of whom have been with us for generations. We see this as a way to maintain existing relationships, foster new ones, and help customers make the most of every opportunity."

The "Be the One" message is meant to encourage people to be courageous, take on their dreams and persevere through life’s challenges. The bank said its new slogan, "It all starts with Yes," is a promise to its customers that First Hawaiian will go beyond the immediate problem to provide solutions that can make a difference in its customers’ lives.

First Hawaiian’s new logo includes an updated font and marks the return of the royal colors of red and yellow featured in the bank’s original 1969 logo. That logo was based on a mahiole, or the feather helmets worn by Hawaiian chiefs. In 2005, the logo was interpreted as a rainbow to reflect Hawaii’s natural beauty.

The Public Utilities Commission has given the state approval to issue up to $150 million in bonds that will help utility customers in Hawaii finance renewable energy investments.

State gets OK for renewable energy bonds

The PUC’s approval allows the imposition of a "green infrastructure" fee, which will be used to secure the bonds. The $2-a-month fee will appear on all utility ratepayer bills for residential customers. The bonds are due to be issued in November.

ON THE MOVE

Carlsmith Ball has elected three new partners: 

» Vincent C. Camacho will work in Hagatna, Guam. His responsibilities include banking and finance matters, administrative law, real estate and land use, corporate and business issues, government procurement, and pension and profit sharing.

» Lindsay N. McAneeley will work in the Honolulu office. She will focus on environmental, complex commercial and intellectual property litigation.

» Johnny Q. Tran will work in Los Angeles. Tran concentrates on commercial and entertainment litigation and regulatory matters, represents a public utility client in negotiating purchase agreements, and advises small businesses on formation and governance issues.

SHIP AHOY!

Today’s ship arrivals and departures:

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