Rainbow haters have nothing to fear at the H-Zone, at least for now.

It’s all H logos and Warriors, just a couple of shirts with Rainbow Warriors. The only rainbow logo I saw on the first day of business at the new Ward Centre store Tuesday was on the shirt of 1420-AM radio producer Alan Miya. He said he bought it at the University of Hawaii bookstore on campus.

That’s fine, and it’s a sharp-looking shirt.

But as things stand now, if you want to help UH athletics out of its deficit, the best place to buy licensed apparel is at the newly christened H-Zone.

The store is on the other side of Genki Sushi from the old Rainbowtique and it’s bigger, with wider aisles.

I ran into my next-door neighbors, Dominic and Secret Tapec, who are both avid UH fans. Their review of the store was mostly positive.

"I like that it’s bigger and there’s more stuff," Secret said.

Her husband said he liked the jackets, and "the workers are awesome."

But as I also did, he noticed the lack of Rainbows.

"There wasn’t as much variety as I thought there would be," Dominic said. "My favorites are the old-school items, the Rainbow gear."

Associate athletic director John McNamara said that is temporary. When it gets closer to homecoming, old-school stuff will become available.

McNamara added that the store has to be careful, especially at first, not to get stuck with inventory that won’t move.

The Rainbowtique is now closed because, among other reasons, it failed in that regard. It also didn’t have the sense to make jerseys available with the number of UH’s starting quarterback.

That is still the case at the H-Zone today. But you can’t blame the new store. No one knows yet who will be the 2014 starting QB.

The knee-jerk solution by those of us who have never run a store is to just print up the numbers of all three contenders. But then you have to figure out what to do with the leftovers.

Business looked steady on the first day, as UH fans wandered the wide aisles and purchased a variety of jerseys, polo shirts, T-shirts, tank tops, caps, sweat shirts and hoodies.

The shirts commemorating Dave Shoji’s 40 years as volleyball coach were the best seller on Day One, about 100 of the 200 in stock moving by late afternoon. Don’t worry about them running out and taking forever to restock. McNamara said the store’s tracking system can identify quickly when there’s a run on items.

If you like golf, there are plenty of things like club covers and ball markers.

Some early visitors to the online component (hzoneonline.com) said they were dissatisfied with a lack of available items. Workers were still loading them after the launch.

UH is getting plenty of help from its corporate partners on this venture. Aloha shirts from Hilo Hattie are due in soon.

Can the athletic department reach that magic number of $500,000 annual profit that athletic director Ben Jay put forth and Manoa chancellor Tom Apple repeated Monday?

I don’t know. But as soon as they make some Rainbows stuff available I promise to add a few dollars to the register.

Reach Dave Reardon at dreardon@staradvertiser.com or 529-4783. Read his blog at staradvertiser.com/quickreads.