Former Hawaii residents including Christina Farrow have launched AislePlanner.com, a cloud-based wedding planning application.

The company seeks to tap into the $70 billion wedding planning industry by differentiating itself from other online wedding-planning tools by improving connections between the bride, wedding planner and vendors to the planning process.

With her partners, Farrow, a former Honolulu wedding planner, devised the app to address the need for a “dedicated wedding planning app that allowed for easy sharing and collaboration between couples, their vendors and their planner, thereby connecting them all to the planning process,” she said, in a statement.

AislePlanner’s backing so far is exclusively from Hawaii investors, as it hopes to showcase the state as a technology-friendly business environment.