DALLAS >> In North Texas, the words on the street are "national championship."
The roads exiting Dallas/Fort Worth International Airport are bracketed with alternate banners for Oregon and Ohio State — the two teams competing in Monday’s title game of the first FBS playoffs.
There also are numerous signs for the "national championship," with a football used as the zero in "2015."
At the three hotels serving as headquarters to Oregon, Ohio State and the media, guests are greeted with a reminder that is championship week. The game’s logo is printed on the welcome mats at the hotels’ entrances.
Behind the registration desks, there are 10-foot-high structures etched with "national championship."
Each of the room-card keys resemble game tickets.
The elevator doors on the lobby level also have the logo printed in gold letters.
Each team has been assigned three luxury buses, featuring plush-cushioned seats and overhead DVD players. Three of the buses are painted red with the Ohio State logo; three buses are in gold and green with the Oregon emblem. All six buses, of course, have "national championship" printed on the sides.
In the Renaissance Hotel’s parking lot, there is an ESPN truck that serves as a mobile production office. There are two satellite dishes on the truck. The truck’s sides are NASCAR-styled, with NCAA and ESPN designs — and the game’s logo.
In an area where regular gas is $1.82 a gallon and unlimited soda refills are offered at Sonny’s BBQ, the North Texas trifecta — Dallas, Arlington and Fort Worth — spared no expense in painting the area red … and gold and green.
The hype will intensify Friday evening when Oregon and Ohio State arrive.
Both teams will practice on their campuses on Friday before departing by charter flight.
The players, coaches, trainers, managers and equipment specialists will arrive Friday evening. Saturday’s flights will include support staff.
On the return trip from the Rose Bowl, Oregon flew on a 747.
"The plane was bigger than (Eugene’s) airport," joked Todd Miles, Oregon’s associate director of athletic communications.
For this trip, Oregon is expected to be on a smaller one-aisle airplane.
The teams will practice at local high schools on Saturday.