Hawaii retailer Down to Earth is opening an online store Friday that will offer more than 100 local products.

The company said today it will sell private-label items and locally made coffee, honey, cosmetics, and Noni and Spirulina products, as well as vegetarian supplements. 

The virtual store at http://estore.downtoearth.org has been designed on an Amazon.com platform so customers can use their Amazon.com accounts when purchasing products.

Down to Earth, known for its organic and natural foods, has five stores in Hawaii: in Honolulu, Kailua, Pearlridge and Kapolei on Oahu, and Kahului on Maui. 

The company opened its first shop in Wailuku in 1977.