Apple guides shoppers inside stores with iBeacon

NEW YORK >> GPS will tell you how to get to the nearest Apple store. With iBeacon, Apple hopes to guide you around once you’re inside, whether it’s to pick up an order, upgrade to a new iPhone or shop for a pair of headphones.The implications of iBeacon go beyond Apple stores. One day, commuters might get information on subway delays as they stand on the platform, while museum visitors might get details on the painting they are standing in front of. Other retailers also will be able to offer deals or track which aisles shoppers linger in the longest. On Friday, Apple Inc. began using the technology at its
254 U.S. stores to send you messages about products, events and other information — tailored to where you are inside, provided you have downloaded the Apple Store app and have given it permission to send notices based on your location. You must have Bluetooth turned on and have the latest operating system, iOS 7.
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Associated Press