The entrepreneurial quotient has made a quantum leap on the 17th floor of the Harbor Court building in downtown Honolulu.
Home to the headquarters of Tetris Online and several of Henk Rogers’ other ventures, the offices high above Honolulu Harbor now host a technology accelerator that is preparing to graduate its first cohort of eight startup companies and send them out into the real world.
Rogers founded Blue Startups in December with the stated goal of developing Hawaii into a nexus of entrepreneurial activity between Asia and the mainland. He hired local venture capital veteran Chenoa Farnsworth to run the program, which is modeled after Colorado-based TechStars, a mentorship-driven, seed-stage investment program operating in six U.S. cities and in London.
Blue Startups is a significant development in Hawaii’s quest to build a vibrant technology community at a time when the geographic location of companies is fast becoming irrelevant, Farnsworth said.
"It used to be New York City, Silicon Valley and Boston, but that has all changed. Geography means less and less in this game," Farnsworth said. "You can have a vibrant entrepreneurial community anywhere."
The inaugural cohort taking part in the 12-week program included six groups from Hawaii and two from California. Competition to get into the program was stiff. The companies that were selected had to beat out 130 applicants from all over the world, Farnsworth said.
Each company received $20,000 as an upfront investment and access to more than $100,000 in in-kind services, including workspace in the Tetris Online offices. In exchange, each company had to sign over a 6 percent stake to Blue Startups. That’s at the low end of the usual 5 percent to 10 percent required by most venture capital firms.
Each company also was paired up with a lead mentor to provide hands-on training and advice. Among the mentors are Jay Shidler, a local businessman who has founded five public companies listed on the New York Stock Exchange; Faruq Ahmad, a 20-year Silicon Valley veteran; and Robert Robinson, founder of the Hawai‘i Angels investor network.
The companies will be honored May 31 at a graduation ceremony of sorts called "Demo Day." The event will include a session in which the companies will make pitches for funding to venture capitalists.
The eight teams in the first Blue Startups group represent a wide array of business models in various stages of development.
One of the more advanced companies is Flo Water, a Kauai-based venture that already has landed investors from venture capital groups in Hawaii and California that want to back its reusable water bottle refill stations. The company, founded by 26-year-old Wyatt Taubman of Kilauea, has hired a veteran Silicon Valley CEO and soon will be moving its headquarters to San Francisco as part of its expansion into the California market.
The youthful Taubman has packed a lot into the past 2 1⁄2 years since he installed his first refill station at Island School on Kauai. In that time, he went from having his mother cosign a loan at Bank of Hawaii to pitching his concept before venture capitalists at Hawai‘i Angels and San Diego-based Tech Coast Angels, the largest angel investor network in the country.
Elyse Petersen, founder of an online marketplace that connects tea growers with tea drinkers, said the company has signed up 500 individual retail subscribers since launching the site in October. Tealet works with tea growers in Hawaii, China, Japan, India, Taiwan and Indonesia under a business model that allows the growers to retain a significantly higher percentage from the sale of their tea as opposed to using traditional wholesale and distribution methods.
Tea growers typically get to keep about 15 percent of what their tea sells for at the retail level. By going through Tealet, they keep about 40 percent of the sale price.
Pharmly is another Blue Startup participant with an online platform that brings together buyers and sellers. In this case, the product is pharmaceuticals.
Company founder Samantha Godfrey said she came up with the idea after working in the industry for 10 years and experiencing firsthand the dysfunction of the pharmaceutical distribution system.
The lack of pricing transparency in the secondary market for pharmaceuticals has contributed to shortages and wide price differences, Godfrey said. Pharmly attempts to solve that by using an online bidding platform that allows health care facilities to request bids from vendors for all pharmaceutical needs.
STARTUPS
Eight companies were accepted into the inaugural cohort of Blue Startups, a Honolulu-based technology accelerator founded by entrepreneur Henk Rogers:
SURROUNDS.ME
The Honolulu-based company works with businesses to automate social media marketing efforts to drive more traffic to their websites and boost their customer base. It’s led by Ann Boots, chief marketer, and Rob Bertholf, chief software architect.
TEALET
Founded by Elyse Petersen of Honolulu, Tealet is an e-commerce marketplace that connects tea drinkers with tea growers around the world. Growers post descriptions of their teas on the site while drinkers browse, review and purchase teas.
APTLY
Co-founded by Mark and Tiffany Quezada of Hono?lulu, Aptly produces applications to help people be more “thoughtful” within their social circles. The company’s first app, called “Minded,” keeps track of important events like birthdays and anniversaries and provides tailored gift suggestions.
TOW CHOICE
The company uses an instant bidding platform that connects distressed motorists with tow truck dispatch centers. The company, founded by Dave Kozuki and Robert Chang of Hono?lulu, aims to reduce costs for motorists and improve efficiencies for towing companies.
VOLTA INDUSTRIES
Founded by Scott Mercer, Volta provides electric vehicle charging stations in Hono?lulu and other major metropolitan areas that are free to use. Volta partners with shopping malls and other commercial site owners to provide charging stations and a split of advertising revenue.
WICKED LOOT
The game development studio produces games for mobile devices that feature content generated by the users themselves. From Redwood City, Calif., Wicked Loot team members include John Lee, game designer; Craig Cerceo, lead programmer; and Shouguo Li, engineer.
PHARMLY
The San Diego-based firm launched the nation’s first online marketplace that allows health care facilities to request bids from vendors for pharmaceuticals. Pharmly’s software is designed to drive down health care costs through competitive bidding. Team members include Samantha Godfrey, CEO; Kubs Lalchandani, chief communications officer; and Anup Marwadi, chief technology officer.
FLO WATER
Founded by Kauai native Wyatt Taubman, Flo Water provides advanced reusable water bottle refill stations to major educational institutions and retail locations. The service provides an alternative to buying single-use water bottles that contribute to plastic pollution.
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