Former athletic director Jim Donovan’s new $200,640-year-job will focus on branding and marketing the University of Hawaii at Manoa, Chancellor Tom Apple said today.

“I want us to have a brand,” Apple said. “I don’t want Hawaii students to go to Oregon or Washington when they can get a better education here.”

As director of external affairs and community relations, Donovan will work on getting the university’s brand message to students of “Find Your Passion,” and promote the idea that UH-Manoa is a place that conducts “Research That Matters,” Apple said.