When the LPGA adopted the phrase "See Why It’s Different Out Here" a few years ago, golf’s self-styled "Global Tour" pretty much threw its diversity in everyone’s face.

The reaction has been heartening.

The tour is back up to 28 tournaments and nearly $50 million in prize money. TV ratings are up, and this year there will be a record 312 hours of LPGA coverage, with all but one event shown worldwide.

It is a professional tour unlike any other, and it tees off again in Hawaii today with the LPGA Lotte Championship at Ko Olina.

There are 25 moms in the LPGA, with 36 children. Only Hall of Famer Juli Inkster’s daughters are older than 12.

There is a reason for that.

Last time Stacy Prammanasudh played at Ko Olina, she won the 2007 Fields Open. Later that year, she and Pete Upton were married on Kauai. He has been her caddie seven years. Son Ryp was born 15 months ago.

"The most dramatic change would be thinking about the end," says Prammanasudh, 33, who has won $3.4 million in a 10-year career. "When we decided to start a family, I knew I was only going to play until he started school. I want to be there to drop him off and pick him up from school. I don’t want to miss T-ball. I wasn’t going to play out here 20 years. I never wanted to do that. I knew when I started a family it would be a five-year deal probably."

As she counts down her golf career, the tour’s global impact keeps going up. More than half the tour’s 230 members are foreign. Exactly half its events are played on foreign soil.

These are the facts of LPGA life. Embracing it simply makes sense, economically and otherwise.

"A lot of international companies want a foothold in the U.S. That’s a positive," says Kraig Kann, the tour’s chief communications officer. "A lot of American-based companies want to get a foothold in Asia or around the world. That’s a positive. What we’ve done is embrace the global aspect of our tour.

"Five years ago, people looked at our tour and said, ‘It’s crazy. Where are the Americans?’ But what we are is an Olympic-style event every week, the best players in the world play one tour and want to be out here on the LPGA Tour. How to take advantage of that is the question. How do we get people to know who Yani Tseng is and Na Yeon Choi, and not just think about why isn’t Stacy Lewis playing better golf, or Paula Creamer or Michelle Wie. Our job is to grow the tour and let people know who they are."

It has helped that the LPGA has always had the reputation — partly out of necessity — of being exceptionally approachable. Prammanasudh says it is simply "innate" for women and it helps that players are walking with fans separated only by a rope, and hitting shots in the pro-am that amateurs can envision themselves doing.

The tour, under fourth-year commissioner Mike Whan, has also started a media training program for everyone and now has an active communications committee that includes Wie. It is introducing a Fan Book for spectators to help identify players and encourage interaction.

Kann says Whan has convinced the players to "buy in," not that it took much for a tour Kann describes as a "niche within a niche."

"I feel like LPGA players, as a collective group, are the best ambassadors for their sport of any professional sports league out there," says Kann, who came to the tour from the Golf Channel. "They do the right things, say the right things, don’t scream or beg for attention. They want respect and know how to project the right image, and treat customers really, really well."

Lewis, who lost her No. 1 ranking to Inbee Park this week by .04 of a point, found another difference Tuesday, sitting with Park, Tseng, Choi and defending champion Ai Miyazato.

"You’ve got the (Nos.) 1, 2, 3, 4 and 9 players in the world sitting here in one press conference," Lewis said. "You are not going to see that on the men’s tour."