Former businessman Lex Brodie dies on Kauai at age of 98

By Star-Advertiser staff

Jan. 11, 2013

COURTESY LEX BRODIE TIRE CO. / 1975
Lex Brodie shows off his logo, which he obtained in the 1960s during a trip to the mainland for a tire convention. It became a hit when he used it to advertise his company in TV commercials.

Photo Gallery: Lex Brodie 1914-2013

Former businessman Lex Brodie, perhaps best known for his tire commercials ending with the catch phrase, “Thank you, very much,” died today at the age of 98.

Alexander “Lex” Hofgaard Brodie was born in Kekaha, Kauai.

Brodie retired in 1991 from his Lex Brodie’s Tire Co., which still operates under his name. He is also a former president of Small Business Hawaii and a former member of the Board of Education.

He is survived by his wife, Evelyn; children, Wendy Pelligrini, Sandy Brodie, Robert Brodie, Janet Teves; seven grandchildren, five great-granddaughters and one great-great grandson.

Private services are planned through the Kauai Memorial Gardens & Funeral Home.