Even before their big win Sunday on Food Network’s "The Great Food Truck Race," the Aloha Plate team had already gotten calls from all over the U.S. to open franchises featuring Hawaii-style food.
Everywhere, that is, except Hawaii.
No one is more baffled than team member Lanai Tabura, but true to the determination that helped carry his team to victory, he’s steadfast about where he stands.
"Hawaii needs a flagship store," he said.
It’s no surprise that savvy business people are seeking to capitalize on the success of brothers Lanai and Adam Tabura and buddy Shawn Felipe, 39. The Hawaii team stirred up notice wherever they stopped, not just for their sunny yellow truck decorated with hula dancers and a volcano, but for their unwavering commitment to delivering aloha with each plate they served — and those were many.
In virtually every city, long lines of customers greeted Aloha Plate as they rolled in. It seems folks everywhere crave a little bit of anything from the islands.
"To them Hawaii is paradise," said Lanai Tabura, 44. "Hawaii has perfect weather, and these people are dying from the cold."
Now that they have won a $50,000 prize, along with the food truck from the show, Aloha Plate has some seed money to pursue whatever venture the team chooses. On the table are deals with Hormel, maker of Spam, and Noh Foods.
At 7-Eleven, Aloha Plate will sell bentos, Spam musubi and sandwiches. Part of the profits will go to supportmyclass.org, a website where public school teachers can post wish lists for their classrooms.
"Schoolteachers spend an average of $40 a month of their own money, and they don’t get big salaries," Tabura said. "We’ll supply everything from pencils to slippers. Did you hear about some of the kids in Nanakuli? Sometimes they cannot go school because they don’t have slippers. They get sent home."
The recipes for the 7-Eleven food will be crafted by Adam Tabura, 37, a trained chef who calls his cooking style "refined plantation," simple "country-style food" with a twist.
In fact, the dish that got the team into the competition reflected the chef’s concept: braised brisket loco moco that included gravy made from the brisket jus and a poached egg on top.
Since then Adam Tabura’s had time to up the ante further. A breakfast dish he hopes to feature on Aloha Plate’s menu, wherever they end up opening, is his Polynesian Love. It features roasted sweet potatoes and taro cooked with caramelized onions and coconut milk, served with braised corned beef and two poached duck eggs.
As for the food truck, the team doesn’t yet know if or when it will roll on isle streets. It is still on the mainland, and the team will drive it to a California food event in the coming days.
Aloha Plate competed against seven food truck teams for the prize. While their standard menu featured teri and Spam burgers and lettuce wraps, the team added such specialties as geoduck, bison and Maryland blue crab as they traveled across the country. Other teams offered cheese steaks, sliders, healthy bowls and hot dogs.
The trucks competed in cities that included Beverly Hills, Calif.; Portland, Ore.; Pocatello, Idaho; Rapid City, S.D.; Minneapolis/St. Paul; Chicago; Annapolis, Md.; Arlington, Va.; and Washington, D.C.
Key to Aloha Plate’s win was the coconut wireless, people with island ties spreading the word of the truck’s presence in each city.
Aloha Plate often took first place during the seven weeks of the contest, meaning it had top sales.
At the final destination in Washington, the team brought in a whopping $14,850; runner-up Tikka Tikka Taco, which served Indian-style tacos, trailed with $11,774.
Tabura brothers to appear on OC16 show
Now that "The Great Food Truck Race" is over, if you’re a couch potato wondering when you’ll get your next Aloha Plate fix, don’t despair. The Tabura brothers will cook again Nov. 4 on OC16 for "Cooking Hawaiian Style," a series that features cooking demonstrations by isle folks with favorite local recipes to share.
The shows evolved out of the Cooking Hawaiian Style website, a recipe site created by Hawaii expat Frank Abraham. Lanai Tabura hosts the segments, featuring such Hawaii food personalities as Daniel Anthony, Titus Chan, Famous Amos and Star-Advertiser food writer Betty Shimabukuro.
Adam Tabura demonstrates how to make the braised brisket loco moco that earned Aloha Plate a spot on "The Great Food Truck Race," as well as a family mac salad recipe (see below). The brothers will talk story about the contest and show off the Spam trophy they won.
"Cooking Hawaiian Style" premieres Monday at 7:30 p.m. with taro expert Daniel Anthony, who makes paiai.
Each installment airs 7:30 p.m. Mondays and repeats at 1:30 a.m. Tuesdays, noon Wednesdays, 6 a.m. and 6 p.m. Thursdays, midnight Fridays and 2:30 p.m. Sundays.
The tentative lineup — Oct. 14, Shimabukuro; Oct. 21, Kaleo Pilanca; Oct. 28, Olena Heu; Nov. 4, Taburas; Nov. 11, Auntie Bea; Nov. 18, Amos; Nov. 25, Mahealani Richardson; Dec. 2, Morris Wise and Chris Spinosa of Hula Baby Biscotti; Dec. 9, Richard Butuyan of Elena’s Restaurant; Dec. 16, Chan; and Dec. 23, Raymond Noh of Noh Foods. The guest on Dec. 30 will be announced later.
The series repeats after Dec. 30.
TABURA BROTHERS’ SPAGHETTINI CRAB SALAD
16 ounces spaghettini (thin spaghetti) 3 hard-boiled eggs 1 carrot, grated 2 tablespoons finely chopped white onion 1/4 cup sliced green onions 1/4 cup finely chopped fresh Italian parsley 1-1/2 to 2 cups mayonnaise 2 tablespoons mustard 6 ounces lump crab meat Salt and pepper, to taste
Cook spaghettini according to package directions; drain. Set aside to cool.
Chop eggs and grate carrots. Place in large bowl with onions, green onions and parsley. Add cooled pasta and mix well. Add mayonnaise, mustard, crab meat and salt and pepper to taste. Refrigerate for 2 hours or more. Taste and adjust seasoning and mayonnaise before serving. Serves 8.
Nutritional information unavailable.
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Joleen Oshiro, Star-Advertiser
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