David’s Bridal customers have an opportunity to win $100,000 through the store’s Beautiful Beginnings contest.

Participants who visit the store and create a new "event" or book a "comeback appointment" through Oct. 31 will be automatically entered for the prize.

Handwritten or typed entries may also be mailed to David’s Bridal Beautiful Beginnings Sweepstakes, Marketing, 1001 Washington St., Conshohocken, PA 19428. Include first and last name, address, telephone number, email address and age, on a 3-by-5-inch piece of paper. No purchase is necessary.

The grand prize winner will be awarded $100,000; two runners-up receive $10,000.

For rules and more information, visit www.davidsbridal.com/beautifulbeginnings.