CONCORD, N.H. » The Republican establishment may hope this is the beginning of the end for Donald Trump’s circus-like run for the presidency.

But the billionaire businessman’s supporters are cheering him louder than ever as the fallout intensifies after he mocked Sen. John McCain’s war hero status.

Trump supporters in early voting states like Iowa, New Hampshire and South Carolina argue the controversy is being overblown by the media and opponents who fear his sudden rise in the polls. Even among non-Trump supporters, many doubt the latest controversy will hurt his appeal with a slice of the electorate that is deeply frustrated with the Washington establishment and find his unvarnished persona refreshing.

Trump late Monday softened his tone, but also called on McCain to apologize to the Arizona voters he insulted.