Targeting Hawaii’s tourism goals

The Hawai’i Tourism Authority board on Thursday approved a goal for Hawai’i Tourism USA, the global marketing team responsible for driving travel demand to Hawaii from its core U.S. market, to grow visitor spending by just 1.4%. The new goal, which was part of HTA’s 2025 Brand Marketing Strategy adopted by the board, would equate to about $15.8 billion of the $21.7 billion that the state Department of Business, Economic Development & Tourism recently forecast for 2025’s total nominal visitor spending.

By Craig T. Kojima

Oct. 3, 2024 • Updated 12:11 a.m.

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