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The state Department of Business, Economic Development and Tourism last week reported soft visitor numbers, with Hawaii’s February tourist count falling 3.2% year-over-year and 4.4% from 2019. Daily spending was also down 2.4% from the same time in 2023. But compared to pre-COVID 2019, visitors spent an average of 15.2% more per day across the islands in February.
Fewer tourists spending more money, on average, is a promising sign for the industry — and Hawaii — no matter how the statistics compare.