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Hawaii coffee makes inroads in Taiwan

By Allison Schaefers

Dec. 18, 2022

Hawaii Photos

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VIDEO BY ALLISON SCHAEFERS / ASCHAEFERS@STARADVERTISER.COM
The Honolulu Star- Advertiser visited the coffee show, which was part of the Taiwan Food, Coffee, Tea & Wine Expo 2022, held Nov. 17-20 at the Taipei Nanang Exhibition Hall. There were eight coffees on exhibit from six growing regions: Kona, Kau, Puna/Hilo, Oahu, Maui and Kauai.
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Pro Aroma Enterprise Coffee Co. Ltd., one of Taiwan's most important coffee sellers, marketed Hawaii coffee at their booth at the Taiwan International Coffee Show. Taipei, where the event took place, is a coffee drinking mecca.
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Hawaii coffee was featured for the first time among the rows of exotic and high-end coffee sold by Pro Aroma Enterprise Coffee Co. Ltd.
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The Hawaii coffee booth, supported by the Synergistic Hawai‘i Agriculture Council (SHAC) and Hawaii Coffee Association, drew crowds all day long at the Taiwan International Coffee Show.
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Celebrity barista Ya-Shu Song, the champion of Taiwan’s Fengjen Cup hand-drip exchange competition, and presenter Stephanie Yang helped draw coffee enthusiasts to Hawaii's booth at the Taiwan International Coffee Show.
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Kelly Wang, marketing director for Green Stone Coffee, and Jackal Mei of Inovmaker hold up a flower-shaped coffee drippers, which were developed by one of Wang's former coffee students. Wang offers four to six week classes in coffee roasting and brewing, which cost as much as $800, for coffee professionals and enthusiasts.
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Taiwan has become such a coffee-focused culture that many consumers now prefer to buy green coffee beans and roast them at home. Roasting their own beans is thought to led to optimal flavor and freshness. The home-roasting and brewing trend is so strong that the popular Louisa Coffee and Cama Coffee chains are now offering Taiwanese coffee consumers monthly coffee bean subscription services.
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Andy Chen of Then Coffee, a high-end coffee shop in Taiwan, serves up Hawaii coffee by the pour over method at the Pro Aroma Enterprise Coffee Co. Ltd. booth at the Taiwan International Coffee Show. Chen said Hawaii coffee is hard to find in Taiwan making it all the more coveted.
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Courtesy: Madeleine Longoria Garcia

In late October, Taiwan coffee buyers and sellers came to Honolulu, Kau, and Hilo for a reverse trade mission where where they visited coffee growers, mills, roasteries, and cafes. The group is at Kona Farm Direct in Holualoa.

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Courtesy: Ralph Gaston

A reverse trade group from Taiwan attended a Ka'u District 'meet the farmers' luncheon at Pahala Plantation House in Pahala in October.

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