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EditorialIsland Voices

Column: Brand marketing for Hawaii requires specialized expertise

Karen Hughes’ 40-plus years in travel and tourism include senior leadership roles in Hawaii wholesale and global hotel industries, at the Hawaii Visitors and Convention Bureau ending in 2015 and most recently with HTA as vice president of marketing and product development ending in 2019.

Karen Hughes’ 40-plus years in travel and tourism include senior leadership roles in Hawaii wholesale and global hotel industries, at the Hawaii Visitors and Convention Bureau ending in 2015 and most recently with HTA as vice president of marketing and product development ending in 2019.