K-Pop band BTS signs toy contract with Mattel
ASSOCIATED PRESS
Members of South Korean music band BTS pose for photos on the red carpet of the Mnet Asian Music Awards (MAMA) in Hong Kong on Dec. 14. Mattel has signed a licensing deal with BTS.
NEW YORK >> The trappings of success continue to arrive for K-pop sensation BTS, the latest a contract with the toy company Mattel which secured rights to produce dolls of the boy band.
And Mattel is not beyond riding those K-pop coattails. Shares of Mattel Inc. spiked almost 9 percent today, a day after the toymaker announced a global licensing agreement that also includes collectible figures and games.
The South Korean boy band, made up of members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, last year became the first Korean pop group to reach No. 1 on the Billboard top 200.
BTS is an acronym of Bangtan Sonyeondan or “Beyond the Scene.” The band debuted in June 2013.
