“The Phantom of the Opera” will return to a familiar haunt next year as part of a series of high-profile touring Broadway productions scheduled to hit Honolulu in advance of a massive renovation of the Neal S. Blaisdell Center.
The updated production of Andrew Lloyd Webber’s “Phantom” will run at the Blaisdell Concert Hall from Aug. 7 to Sept. 1, followed by “The Illusionists: Live from Broadway,” Oct. 23 to 27, 2019, and the rock musical “Rent: 20th Anniversary Tour,” Dec. 24 to 29, 2019. All three are being presented by Broadway in Hawaii.
Tickets go are on sale now for those purchasing season passes, good for all three shows, for $130 to $310, or if buying 10 or more tickets for “Phantom,” $46 to $160.
“It’s nearly unprecedented to have three productions like this in a season,” said Guy Kaulukukui, director of the city’s Department of Enterprise Services, which operates the facility. “Usually we get one blockbuster every two years.”
The last major theatrical production to be staged here was the raunchy Tony Award-winning musical “The Book of Mormon” in 2016.
Broadway in Hawaii head Steve Boulay said the scheduling of the three shows is a reflection of the company’s confidence in the Hawaii market and its optimism that improvements to local infrastructure, specifically the Blaisdell renovation, will help take the local arts scene to another level.
“We’re making these investments because we have strong indications that there is support for these kinds of productions in Hawaii,” he said. “Cameron (Mackintosh, producer of “Phantom”) said he wanted to come back to Hawaii and be one of the last productions before the concert hall shuts down for renovations.”
Boulay said stops like Hawaii can be problematic for touring productions due to days lost to travel and costly shipment of equipment, sets, props and costumes. Costs can reach upward of $1.5 million for a production such as “Phantom.”
Those concerns might “kill the model” in some places, he said, but the Hawaii market has proven to be an outlier, with a relatively sophisticated, metropolitan population, cultural connections to musical and performative storytelling, and a consumer tendency to approach arts events as family entertainment all contributing to consistent high demand for top-flight productions.
Boulay said large traveling productions also can be an economic boon for the local economy, generating $3 of economic activity for every $1 in ticket sales.
In ballpark figures, Boulay said a production like “Phantom” might mean upward of $7.5 million in ticket sales, $350,000 in sales tax, $750,000 in wages to local workers, $1 million in direct and indirect marketing and an additional half-million dollars in housing and transportation spending.
“Once the renovations are done, I think Hawaii can support three to six traveling Broadway productions a season,” Boulay said.
The trio of incoming theatrical productions in 2019 could be the last blockbuster-level entertainment the concert hall hosts before the tentatively scheduled start of renovation in November 2020.
The project includes substantial upgrades to the concert hall, arena, exhibition hall and other areas at an estimated cost of $716.8 million.
The original touring production of “The Phantom of the Opera” was a huge success during its sold-out, monthlong run at the Blaisdell in 1993. The new version, presented by Mackintosh, the Really Useful Group and NETworks Presentations and directed by Laurence Connor, opened in November 2013 and has been seen by more than 3.7 million people in North America.
Connor, who has distinguished himself as a something of a reboot artist with highly successful restagings of “Les Miserables” and “Miss Saigon,” said local audiences familiar with the original “Phantom” can expect a different but no less thrilling theatrical experience.
The most obvious enhancements are realized in the set.
“The production we created is very beautiful,” he said. “There is a vibrancy in color that perhaps didn’t exist before and the way the set moves takes you through every nook and cranny of the theater. The set springs surprises all the way through in a way that makes it feel like a working theater.”
And fear not, “Phantom” fans, the chandelier returns as well.
BROADWAY IN HAWAII 2019
Sale of season ticket packages ($130-$310) and group tickets ($46-$160) for “The Phantom of the Opera” on sale now at BroadwayinHawaii.com
>> “The Phantom of the Opera,” Aug. 7-Sept. 1
>> “The Illusionists: Live from Broadway,” Oct. 23-27
>> “Rent: 20th Anniversary Tour,” Dec. 24-29