The more home games the University of Hawaii football team plays and the more customers it draws through the turnstiles at Aloha Stadium the bigger break it will get on fees to play there under a new agreement.
UH and the Stadium Authority agreed to terms this week in advance of tonight’s home opener against Navy on a two-year deal that will incentivize opportunities for its largest in-stadium client.
“I appreciate (stadium manager) Scott Chan and the Aloha Stadium Authority for collaborating to create more revenue-sharing opportunities for the athletic department,” athletic director David Matlin said in an email response to questions.
Under the agreement, for every game after the sixth home contest and up to nine games, UH would get a 50/50 share of the stadium’s net contractual portion of food and beverage concession revenue and a share of parking revenues.
GAME DAY: HAWAII VS. NAVY
>> Kickoff: 5 p.m. at Aloha Stadium
>> TV: CBS Sports Network
>> Radio: KKEA 1420-AM
>> Line: Navy by 10
UH played six home games last year and has seven scheduled this year.
The new deal is in addition to the continuation of a clause from last year that gave UH credits toward its expenses when its attendance hit agreed-upon thresholds.
For example if a game drew between 22,500 and 24,999 UH received a $2,500 credit toward its expenses on a graduated scale that went up to $10,000 for turnstile attendance of 30,000 or more.
But attendance lagged in a 3-9 season and UH received only $5,000 for the year.
UH does not pay rent, but, as with the high schools, is responsible for operational expenses, including cleanup, electricity, security, ushers, staffing, etc. For UH, the tab runs about $100,000 per game.
While Matlin has sought to reduce stadium costs to help shrink the athletic department’s annual deficits, Chan said the stadium is responsible for balancing its budget because, while it may receive health and safety repair funds from the state, it must generate its own operational funds.
“We have a delicate dollar balance, but if the client can generate additional funds, we welcome the opportunity to share them as well,” Chan said.
The school does not share in concessions but is able to purchase some parking, which it can then re-sell to boosters and others. UH is also permitted to sell some box and VIP seating, as well as so-called “below-the-rail” temporary advertising signage for its games. The stadium retains the rights to other advertising. UH received a one-time payment of $150,000 for the former Hawaiian Airlines field naming rights.