Fall for fashion

Get ready for fall’s purple reign. A full range of purple and red hues are the top colors for the fall season, adding elegance, mystery and richness to wardrobes as well as holiday-ready drama that pairs well with the dominant tans, blacks and browns of animal prints.

As if the bold stripes and graphic spots of animal prints were not enough reason to embrace your wild side, the rocker chic and "borrowed from the boys" trends call for summoning your inner rebel and donning a leather motorcycle jacket or vest with combat boots.

Of course, for every tomboy in button-down shirt and lace-up Oxfords there’s an ultra-femme, and designers address this woman with a luxurious touch of lace for both day and night. A little silk or lace also goes a long way in adding interest or softening the look of leather or a haberdashery ensemble.

All of the new trends will be on view this weekend during The Fall Fashion Event at Ala Moana Center, part of Hawai‘i Fashion Month.

Fashion shows will take place daily, with outfits from Ala Moana Center merchants.

Honolulu Community College fashion technology all-stars Eddy Pong Cheung, Channelle Hillman, Reise Kochi, Jacky Lau, Randy Leano, Chai Siang Lim, Randy Oribello, Kitri Rowland, Natalie Sagaysay, Ari South and Rose Wolf will also present one-of-a-kind looks inspired by Pepsi at 5 p.m. Saturday, alongside mentor, designer and fashion show producer Amos Koto­mori.

Prize opportunities and more at event

The three-day Ala Moana Center event, tomorrow through Sunday, encompasses fashion shows on a red carpet circling the second-floor mall level and more than 100 in-store events and special deals, including the opportunity to win The Fall Fashion Event sweepstakes with a prize of $1,000 in Ala Moana Center gift cards and more.

» Strike a pose: Snap a picture on The Fall Fashion Event red carpet Friday to Sunday and post it on Instagram or Twitter using @AlaMoanaCenter and #TFFE. Your photo might win you a $50 Ala Moana Center gift card.

» Gift with purchase: Shoppers who redeem $250 in Ala Moana Center store and restaurant receipts will receive a fashionable silk-cotton scarf designed for the event. Receipts must be dated Friday through Sunday and can be redeemed at the Customer Service Center. There is a limit of one scarf per person, while supplies last.

The complete list of deals and offers at www.ala­moana­center.com. Here’s the schedule for the fashion shows:

Friday

Noon: White House | Black Market

2 p.m.: Spiral Girl

4 p.m.: Banana Republic

5 p.m.: Reyn Spooner

Saturday

Noon: bebe

2 p.m.: Juicy Couture

4 p.m.: Cachet

5 p.m.: Pepsi fashion show

Sunday

Noon: Macy’s

2 p.m.: Forever 21

4 p.m.: Valerie Joseph