The love affair between Elvis Presley and Hawaii was so strong it seems only natural that a bit of aloha be a part of the festival that marks the anniversary of his death Aug. 16, 1977.

Several events at Elvis Week 2012, going on now in Memphis, Tenn., will honor the upcoming 40th anniversary of the biggest concert of his life: "Aloha from Hawaii." That event will take place Jan. 10-15 in Hawaii and will include a screening of the concert that aired live in 40 countries.

"Aloha from Hawaii" was televised in 1973 from Blaisdell Arena, then known as the Honolulu International Center. Elvis Presley Enterprises, which oversees the marketing of all things Elvis, estimated the audience at 1 billion people. Some historians have disputed that number, insisting it was seen by only a few hundred million people.

The 40th-anniversary screening of the concert will be held at the Blaisdell Arena and will use a remastered, high-definition video and Dolby 5.1 surround sound.

Elvis Week is a popular annual attraction in Memphis that typically draws 40,000 people. This year’s 35th anniversary of the rock star’s death is expected to surpass all previous crowds with an estimated 75,000 attendees.

One of the highlights will be the Elvis Luau Dance Party on Friday.

Hawaii entertainment promoter Tom Moffatt, who knew Elvis, is joining Brad Wallis, chief executive officer of Pacific Historic Parks, and Jackie Imamoto of the destination and event management company MC&A, in Memphis to promote the anniversary concert to Elvis Week fans.

Moffatt believes the anniversary concert in January will be a big draw.

"They fly up to Graceland from all over the world for Elvis Week, and I think a lot will come to Hawaii," he said. "It is going to be a wonderful event in January that we want to make sure people know about."

But expect a large local turnout as well, he said.

"A lot of people who were at the concert were from here, and I am sure they will want to participate in the re-showing of the concert in the same building," he said. "It will be a chicken-skin moment."

Moffatt once asked Elvis what he thought of "Aloha from Hawaii."

"He said it was the biggest thing he had ever done," the promoter said. "I think it was the highlight of his career."

For information, visit www.elvis.com/aloha.