Fashion’s Night Out was conceived by Vogue editor-in-chief Anna Wintour and designer and Council of Fashion Designers President Diane von Furstenberg, as a way for retailers, designers and all involved in the fashion world to come together to save their industry after the economy collapsed and it became clear people were too cash-strapped to shop.

The event quickly expanded to dozens of cities around the globe, including Honolulu, where Ala Moana Center is officially registered to use the Fashion’s Night Out name. The event takes place from 5 to 9 p.m. Sept. 10, coinciding with the start of New York Fashion Week.

Four fashion shows will be held on Center Stage, hourly beginning at 5 p.m. Retailers featured are 7 For All Mankind, Anteprima Wirebag, BCBG Max Azria, Banana Republic, bebe, Betsey Johnson, Blue Hawaii Surf, Cache, Diesel, Island Edge, Jimmy Choo, Metropark, Philip Rickard Honolulu, Spiral Girl, and Tori Richard, with make-up by Sephora and hair by Ho’ala Salon and Spa.

The center is inviting the public to donate gently used suits and career staples to benefit Dress For Success Honolulu, an organization that helps dress individuals in need to re-enter the work force. Items wanted include classic suits and separates, jackets and sweater sets, handbags, accessories, shoes and unused cosmetics.

Drop-off locations are at Betsey Johnson, Cole Haan, Custo Barcelona, DKNY, Folli Follie, Hawaiian Island Creations, Ho’ala Salon and Spa, Jimmy Choo, Links of London, Neiman Marcus, Sephora, Valerie Joseph, Vera Bradley and Center Court, Mall Level.

A free limited-edition Fashion’s Night Out tote will be available while supplies last for those who present $75 in receipts from participating FNO stores. Receipts must be dated from 5 to 9 p.m. Sept. 10; the offer excludes gift-card purchases. Present receipts at the Center Court Mall Level 2 reception desk. There is a limit of one bag per person, and you must be 13 or older to participate.

Fashion’s night out

More events and offers available 5 to 9 p.m. Sept. 10 at Ala Moana Center shops. For details see D1.

» Anteprima Wirebag: Anteprima notebook with $330 purchase.

» Armani Exchange: "Ignite the Night" celebrates launch of Armani Exchange music series Vol. 16.

» As Seen on TV: Product demonstrations all evening; 20 percent off flat irons (excluding Instyler).

» BCBG Max Azria: Champagne reception, gift with purchase, Fashion’s Night Out sweepstakes.

» Bernard Foong: Meet the international designer at a champagne reception; drawing for $300 gift certificate; first 100 customers to spend $250 receive signed, limited-edition colored giclee of a Foong fashion illustration.

» Betsey Johnson: Champagne reception and gift with any purchase; 15 percent off with a donation to Dress For Success.

» Chanel: Newest Chanel Nail Colour Collection, Les Khakis De Chanel, created exclusively for Fashion’s Night Out, featured at Chanel Nail Bar

» Chanel Watch & Fine Jewelry: Special collection of limited-edition J 12 and jewelry watches.

» Custo Barcelona: Light refreshments; reusable tote with any purchase; Take off the new collection?? with donation to Dress For Success.

» Dewcarat: 80 percent off 14K and 18K fine jewelry.

» Dior: Champagne reception will feature Dior’s Winter 2010 handbag collection, "Libertine."

» DKNY: Demonstrations on "How to Wear a Cozy" all evening; gift with $200 purchase or with a donation to Dress For Success; bubbly and popcorn.

» Fendi: Special installation of Fall/Winter 2010 Edward Hopper-inspired campaign shot by Karl Lagerfeld; limited-edition, numbered and signed self-portrait of Lagerfeld available for purchase. The event also marks the launch of "Crazy Carats," in the company’s timepiece collection.

» Folli Follie: FNO bracelet with $200 purchase; 30 percent off with $50 donation to Dress For Success (offers cannot be combined).

» Gucci: Cocktails and chocolates during launch of women’s fragrance, Gucci Guilty; receive FNO T-shirt as gift-with-purchase, to benefit New York City AIDS Fund.

» Harry Winston: Champagne served at Hawaii launch of New York Collection, "Traffic."

» Kate Spade: Drawing for Fete gift bag with treats including voucher for private shopping party; an FNO cosmetics case will be sold.

» Montblanc: Drawing for sterling silver and jade bracelet.

» Neiman Marcus: Alice Inoue offers tips on how to feng shui your wardrobe; fashion students and Star-Advertiser style editor and fashion blogger Nadine Kam will offer their take on fall trends; informal modeling of Giorgio Armani Fall 2010 runway collection; free makeovers during the Laura Mercier "Face-to-Face Colour Event"; free skincare consultations with Sara Ghomi of La Mer. Men receive an NM exclusive merino wool sweater with $500 purchase of regular-priced men’s items in Man’s Store (one per customer while supplies last).

» Nordstrom: Treats, fashion miniseminars, gift with $200 purchase, promotions throughout the store, 6 to 9 p.m.

» Opal Fields: Talk to jewelry experts at "Your Fashion with Pearls Event"; 10 percent off first item purchased; 20 percent off second item.

» Salvatore Ferragamo: Celebrate Massimiliano Giornetti’s first women’s collection and view the W bag, originally designed for Wanda Ferragamo in the 1970s.

» Sears: Hawaiian bag with $25 apparel purchase.

» Split Obsession: Meet designer Natasha Briley during launch of La’akea Designs fall jewelry collection; free necklace with $50 La’akea purchase.

» Tiffany & Co.: Informal modeling of jewelry and Blue Bow Box petit four treats.

» Tori Richard: Meet designer Tamar Hassing Wong and jewelry designer Vance Killen; refreshments and informal modeling of company’s new holiday line; $25 off regular-priced Tori Richard product of $100 or more; goodie bag with purchase, including bath-and-body set.

» T&C Surf Designs: Sample "If" parfum by Apothia for her.

» Valerie Joseph: Tips from Valerie and Paul Mitchell School on achieving a "total look"; bring favorite little black dress and get three personalized looks; 20 percent off regular-priced purchase with donation to Dress For Success.

Visit www.alamoanacenter.com for a complete list of offers.